Headquarters
New York,
United States
Output
Landing Page Design
Custom Illustration
Marketing Design
Animation
Industry
Marketplace
& Logistics
About the project
CropConex is a platform that simplifies coffee supply chain in one digital ecosystem by bringing the trading infrastructure online. Orely was asked to design an innovative web design to help educate its users on topics related to coffee trading infrastructure.
The Challenge
Our challenge is to develop visuals that can effectively communicate various concepts throughout the platform to people with varying levels of technical literacy.
The Solution
Creating a modern, user-friendly website, and utilizing a flat botanical illustration style to effectively convey coffee industry concepts to a diverse audience.
DESIGN PROCESS
Visual & typography
Our approach is to create a neat, clean layout that complements the coffee plantation illustrations. We’ve improved the color palette to enhance our illustrations and UI design while effectively conveying the intended message to users.
ILLUSTRATIONS
Illustration & icons
Orely’s collaboration with CropConex aimed at creating a modern, welcoming, infor-mative, and user-friendly website, from concept to implementation. Both teams found that the flat botanical illustration style successfuly emphasizes the details of coffee plants, such as leaves, flowers, or coffee beans.
OUR RESULT
New cup of coffee
We’ve worked through dozen of design
and illustration concepts throughout the collaborative process and successfully
create a striking design for their website
and landing page.
CONCLUSION
Fruitful collaboration
We brought CropConex’s website back to life by redesigning it with a clear purpose, highlighting what they do and what they offer.
The smooth delivery and captivating design also succeeded in effectively conveying information, resulting in increased website traffic and visitors.
