Headquarters

Headquarters

New York,
United States

Output

Output

Landing Page Design
Custom Illustration
Marketing Design
Animation

Industry

Industry

Marketplace
& Logistics

About the project

CropConex is a platform that simplifies coffee supply chain in one digital ecosystem by bringing the trading infrastructure online. Orely was asked to design an innovative web design to help educate its users on topics related to coffee trading infrastructure.

The Challenge

Our challenge is to develop visuals that can effectively communicate various concepts throughout the platform to people with varying levels of technical literacy.

The Solution

Creating a modern, user-friendly website, and utilizing a flat botanical illustration style to effectively convey coffee industry concepts to a diverse audience.

DESIGN PROCESS

Visual & typography

Our approach is to create a neat, clean layout that complements the coffee plantation illustrations. We’ve improved the color palette to enhance our illustrations and UI design while effectively conveying the intended message to users.

ILLUSTRATIONS

Illustration & icons

Orely’s collaboration with CropConex aimed at creating a modern, welcoming, infor-mative, and user-friendly website, from concept to implementation. Both teams found that the flat botanical illustration style successfuly emphasizes the details of coffee plants, such as leaves, flowers, or coffee beans.

OUR RESULT

New cup of coffee

We’ve worked through dozen of design 
and illustration concepts throughout the collaborative process and successfully
create a striking design for their website
and landing page.

CONCLUSION

Fruitful collaboration

We brought CropConex’s website back to life by redesigning it with a clear purpose, highlighting what they do and what they offer.

 

The smooth delivery and captivating design also succeeded in effectively conveying information, resulting in increased website traffic and visitors.

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